For Muvunyi, making fitness a culture “is not about exercise.”

“It’s about behaviour change,” he said, adding that the idea to set up a professional gym in Kigali came about when he “lacked a huge platform where I could bring to people what I believed was very important.”

The man, who has made fitness his daily routine since he was a teenager, said the dream to have an elite facility had been there for 17 years before Fitnesspoint was opened.

Muvunyi has some of the most reputable credentials in the fitness industry. He is an American Council on Exercise (ACE) certified personal trainer and an International Sports Sciences Association (ISSA) certified specialist in group fitness, in addition to being an IDEA World representative.